Option 1
Do it yourself
Good: Nobody knows your buyer better, and it costs only your time.
Not so good: Prospecting is the first thing dropped in a busy week, and replies go cold.
Appointment setting
B2B appointment setting on LinkedIn: the right people reached for you, and the calls on your calendar.
Appointment setting on LinkedIn is four jobs done well every day: pick the right people, start the conversation, answer fast and book the call. Here is how each one works, how services charge for it, and how to have all four done for you.
- The method, step by step
- Messages you can use tomorrow
- Or have all of it done for you
The short answer
B2B appointment setting on LinkedIn means someone starts conversations with your buyers there and turns the interested ones into booked calls with you. The work is the same whoever does it: build the list, send connection requests and InMail from your profile, answer every reply quickly, and offer a time. You can do it yourself, hire a setter, pay an agency for each meeting, or buy it done for you by monthly volume. With LinkedNav you choose how many prospects to reach each month, and our team does the list, the messages and the replies.
How appointment setting on LinkedIn works, step by step
There is no trick to it. There are six steps, and results come from doing every one of them every working day.
- Decide who. The company, the role, and the reason they would talk to you now.
- Build the list. Find those people and remove the ones who do not fit.
- Make the first touch. A connection request with a short note, or an InMail for people who do not accept invitations from strangers.
- Follow up. Two or three short messages over the next weeks, each adding something new. Stop the moment they answer.
- Handle the reply the same day. Answer the question they asked. Do not paste a pitch.
- Offer a time. Give two options or a booking link, and confirm it.
What to say: messages that lead to a meeting
The messages that book calls are short and about the reader. Here is the shape our team uses.
The connection note gives one reason you chose them: “Saw you are hiring two account executives. I work with sales leaders on ramp time. Open to connecting?”
The first message after they accept asks a question. It does not pitch: “Thanks for connecting. Are new hires reaching quota as fast as you planned this year?”
Ask for the call only after a sign of interest: “Happy to walk you through how we would approach it. Would Tuesday or Thursday suit for a short call?”
Every message makes one ask, and each one is easy to answer in a line.
Rather have this done for you?
Pick a monthly volume. Our team builds the list, writes the messages, sends from your own LinkedIn account and handles the replies. Sales Navigator and InMail credits are covered by us.
Why speed on replies decides the result
A reply is at its warmest in the hour it is written. The person is at their desk and thinking about your question. A day later they have moved on, and a week later they do not remember you.
This is where most do-it-yourself appointment setting fails. The sending is easy to keep up. Watching the inbox every day is not. Whoever does the work for you, ask who reads the inbox, how often, and how fast an interested reply gets an answer.
How appointment setting services charge
Three models are common. Paying for each meeting ties the fee to an outcome, so the definition of a qualified meeting and the rule for people who do not show up matter more than the price. A monthly retainer pays for effort over an agreed scope. A flat price by volume pays for a set number of prospects reached, which makes providers easy to compare.
LinkedNav charges by volume: $597 a month for every 500 prospects reached. The LinkedIn lead generation cost page goes through what each model includes.
Your options
Four ways to get appointments from LinkedIn
The work is the same in all four. What changes is who does it.
One flat price
Choose how many prospects to reach each month
$597 a month for every 500 prospects reached. Every step costs the same. No setup fee, no per-seat fee, cancel anytime.
- Sales Navigator membership: covered by us
- InMail credits: topped up for you
- Sent from your own LinkedIn account
500prospects a month$597/mo1,000prospects a month$1,194/mo2,000prospects a month$2,388/mo4,000prospects a month$4,776/mo
What every 500 prospects a month includes
- 500 touches / month, fully done-for-you
- 2,000 triple-verified leads / month
- AI Search: describe your ICP in plain English
- Verified business emails + LinkedIn URLs
- Deep enrichment: direct dials, tech stack, intent signals
- InMail + connection sequences written for you
- Inbox management & reply handling
- Dedicated sending infrastructure
- 1-on-1 onboarding & strategy call
- Weekly performance report
- Cancel anytime
How it works
You make one call. Our team does the rest.
- 1
A short call
You tell us who you sell to, what you offer and how you speak. That is most of what we need from you.
- 2
The list and the words
Our team builds the list and writes the InMail and connection sequences. You read the wording and approve it before anything goes out.
- 3
Outreach every working day
Messages go out from your own LinkedIn profile, under your name, at the monthly volume you chose.
- 4
Replies handled, results reported
We answer replies, pass you the people who want to talk, and send a report every week on who was reached and what came back.
Is it for you?
Who this fits, and who it does not.
A good fit if
- You close well once you are in the conversation, and need more conversations.
- Replies sit unanswered because nobody owns the inbox.
- You want outreach that keeps going in the weeks you are busy.
Not the right fit if
- You have no clear offer yet.
- Your buyers are not active on LinkedIn.
- You want a tool to operate yourself.
Questions
Straight answers.
What is B2B appointment setting on LinkedIn?
It is the work of starting conversations with your buyers on LinkedIn and turning the interested ones into booked calls. It covers building the list, sending connection requests and InMail, answering replies and offering a time.
How many meetings can I expect?
It depends on your market, your offer, your deal size and the monthly volume you choose. Be careful with anyone who quotes a number before they know who you sell to.
Do you book the meetings on my calendar?
Yes. Our team answers the replies, and the people who want to talk are booked to your calendar or passed to you, whichever you prefer.
Do I need Sales Navigator for appointment setting?
Not with LinkedNav. The LinkedIn subscriptions and InMail capacity needed to reach your monthly volume are included.
Is paying per meeting better than a flat price?
Paying per meeting ties the fee to an outcome, but each meeting costs more and the definition of qualified can be argued. A flat price by volume is easier to compare and to plan. Pick the one whose terms you fully understand.
Will the messages sound like me?
They are written from what you tell us about your buyer, your offer and how you speak, and you approve the wording before anything goes out.
Have your LinkedIn outreach run for you.
LinkedNav is a done-for-you LinkedIn outreach service. You choose a monthly prospect volume, and our team builds the list, writes the sequences, runs the outreach and handles the replies.