Option 1
Build it in house
Good: The knowledge and the process stay in the company.
Not so good: Hiring, tools and months of ramp before it runs well.
B2B lead generation services
B2B lead generation on LinkedIn and email. Run for you, start to finish.
Lead generation is four jobs done every working day: the right list, the right words, steady sending and fast replies. Our team does all four, on the two channels where B2B buyers read their messages, and you take the calls.
- The list built and verified for you
- LinkedIn and email outreach
- Replies answered for you
Pick a time for a 30 minute call
Choose a day and a time below. You get the invite by email right away.
The short answer
A B2B lead generation service finds the businesses and people who fit your offer, reaches out to them, and hands you the ones who want to talk. The good ones do the whole chain: the list, the writing, the sending and the replies, not only one part. LinkedNav is a done-for-you outbound service that runs that chain on LinkedIn and email. You choose a monthly prospect volume, and our team builds a verified list, writes and sends the messages from your own LinkedIn profile and by email, answers the replies and reports every week.
What a B2B lead generation service should include
Many business lead generation companies sell one link of the chain: a list, a sequence of emails, or a calendar of calls. A list with nobody to work it, or messages sent to the wrong people, does not produce conversations. Ask for the whole chain.
- The list. The right companies and the right roles in them, checked, with a verified business email and the LinkedIn profile for each person.
- The reason to write. A signal for each person where there is one: a new role, hiring, funding, a post about the problem you solve.
- The words. Connection notes, InMail and emails that sound like you and give the reader a reason to answer.
- The sending. Every working day, at a planned pace, from accounts in your own name.
- The replies. Answered fast, sorted, and the interested ones passed to you.
Why LinkedIn and email together
Each channel reaches people the other misses. Some buyers live in their inbox and ignore LinkedIn messages. Others never open cold email but read every LinkedIn message from someone in their field.
Running both means the same person can see your name in two places, with a different message in each, without anyone sending more of the same. It also spreads the volume: one LinkedIn account sends about 100 connection requests a week, and LinkedIn says an account sending many invitations in a short time may be restricted 1. Email carries part of the load so LinkedIn can stay at a steady pace.
Rather have this done for you?
Pick a monthly volume. Our team builds the list, writes the messages, sends from your own LinkedIn account and handles the replies. Sales Navigator and InMail credits are covered by us.
Pick a time for a 30 minute call
Choose a day and a time below. You get the invite by email right away.
Outsourced lead generation or an in-house team
An in-house team keeps the knowledge in the company, and it takes hiring, training, tools and months before it runs well. Outsourcing gets the work going within weeks and keeps going when someone leaves, and you give up some day to day control.
The middle way is to outsource the repeatable work and keep the parts only you can do: the offer, the approval of what is said in your name, and the sales calls. That is how LinkedNav works. For more on the split, see outsourcing lead generation on LinkedIn.
How to judge a lead generation service in the first month
You do not need to wait a quarter to know whether it is working. Look at these each week.
- The list. Open twenty names at random. Would you want to talk to each of them?
- The words. Would you answer the message if it came to you?
- The replies. How fast they are answered, and what happens to the interested ones.
- The report. Whether it tells you who was reached and what came back, in plain words.
Your options
Four ways to get B2B lead generation done
Each fits a different team. They differ in who does the work and how you pay.
One flat price
What B2B lead generation costs with LinkedNav, by monthly volume
$597 a month for every 500 prospects reached. Every step costs the same. No setup fee, no per-seat fee, cancel anytime.
- Sales Navigator membership: covered by us
- InMail credits: topped up for you
- Sent from your own LinkedIn account
500prospects a month$597/mo1,000prospects a month$1,194/mo2,000prospects a month$2,388/mo4,000prospects a month$4,776/mo
What every 500 prospects a month includes
- 500 touches / month, fully done-for-you
- 2,000 triple-verified leads / month
- AI Search: describe your ICP in plain English
- Verified business emails + LinkedIn URLs
- Deep enrichment: direct dials, tech stack, intent signals
- InMail + connection sequences written for you
- Inbox management & reply handling
- Dedicated sending infrastructure
- 1-on-1 onboarding & strategy call
- Weekly performance report
- Cancel anytime
How it works
You make one call. Our team does the rest.
- 1
A short call
You tell us who you sell to, what you offer and how you speak. That is most of what we need from you.
- 2
The list and the words
Our team builds the list and writes the InMail and connection sequences. You read the wording and approve it before anything goes out.
- 3
Outreach every working day
Messages go out from your own LinkedIn profile, under your name, at the monthly volume you chose.
- 4
Replies handled, results reported
We answer replies, pass you the people who want to talk, and send a report every week on who was reached and what came back.
Is it for you?
Who this fits, and who it does not.
A good fit if
- You sell to businesses, and your buyers are on LinkedIn or read their email.
- You know who you sell to and want more first conversations with them.
- Outreach keeps stopping because your team is busy with deals.
Not the right fit if
- Your buyers are mostly reached by phone.
- You only want a list and have people to work it.
- You are still working out who your buyer is. Do the first conversations yourself.
Questions
Straight answers.
What do B2B lead generation services do?
They find the businesses and people who fit your offer, reach out to them, and hand you the ones who want to talk. A full service builds the list, writes and sends the messages, and answers the replies.
Which channels does LinkedNav use?
LinkedIn and email. LinkedIn messages go out from your own profile under your name, and email runs alongside it to reach the buyers who live in their inbox.
Where does the list come from?
Our team builds it from what you tell us on the strategy call: the industries, company sizes, roles and places you sell to, and who to leave out. Each lead is verified, with a business email and a LinkedIn profile.
How much do B2B lead generation services cost?
It depends on the model: a retainer, a fee per meeting, or a price by volume. LinkedNav charges one flat monthly price by prospect volume. The current price is on the pricing page.
How fast can outreach start?
Outreach can be live within a week of the strategy call, once you have approved the wording.
Do I approve the messages?
Yes. You read and approve the wording before anything goes out, and a person checks every message.
Is there a long contract?
No. You can cancel anytime, and you keep the list, the copy and the conversations.
Have your LinkedIn outreach run for you.
LinkedNav is a done-for-you LinkedIn outreach service. You choose a monthly prospect volume, and our team builds the list, writes the sequences, runs the outreach and handles the replies.
Pick a time for a 30 minute call
Choose a day and a time below. You get the invite by email right away.
Sources
- Types of restrictions for sending invitations (LinkedIn Help) Read on 13 October 2026.