White label LinkedIn lead generation: resell it under your own brand and domain.

What white label LinkedIn lead generation means

Three parties are involved. You sell the service, own the client relationship and set the price. The provider supplies what is behind it and stays out of sight. The client buys LinkedIn outreach from you and sees your name on it.

It is different from a referral. When you refer a client, the other company serves them and pays you a commission. With white label the client stays yours, and so does the price they pay.

One thing does not change on LinkedIn. A message comes from a person’s profile, not from a company. So even under your brand, the outreach for each client should go out from that client’s own LinkedIn profile, under their name.

Two kinds: white label software and white label delivery

They are sold under the same name, and they are not the same purchase. Know which one a provider is offering before you compare prices.

• White label software. A platform with your logo and your domain on it. Your own team builds the lists, writes the messages and answers the replies. You keep more of the fee, and you need people who can do the work well every day.
• White label delivery. The provider’s team does the work, and you sell it and look after the client. You can start without hiring. Your margin is the gap between your price and theirs, and the quality your client sees depends on them.

You can also start with delivery and take more of the work in house as your client list grows.

How agencies price white label lead generation

Your price to the client is yours to set. What matters is that it leaves a margin after everything the client costs you. Count these four before you quote.

• The provider’s fee. What you pay for each client, and whether it changes with volume.
• Your team’s hours. Onboarding calls, approvals, reporting and the questions in between.
• LinkedIn subscriptions. Ask whether the client has to buy any, or whether they are included.
• Slow months. Whether you still pay when a client pauses.

There are three ways to charge: a monthly retainer, a fee for each meeting booked, or a flat price for the number of prospects reached. It is simplest to charge your client the same way your provider charges you, so your margin does not swing from month to month. The LinkedIn lead generation cost page explains what each model includes.

What to check before you put your name on it

Your client will hold you responsible for the work, whoever does it. These are the questions to ask a white label provider before you sell anything.

• Whose LinkedIn accounts do the messages come from? The answer you want is each client’s own profile.
• Where could the client see the provider’s name: the web address, the emails, the invoices?
• Who answers the replies from prospects, and how fast?
• Who owns the lists, the wording and the conversations if you or the client leave?
• How is one client’s data kept apart from another’s?
• What happens when a client’s account reaches LinkedIn’s weekly invitation limit? LinkedIn says an account that sends too many invitations can be restricted ¹.
• What are the terms: the minimum, the notice, and how a price change reaches you?
• What can you show each client every week?

What reselling LinkedNav looks like

LinkedNav is a done-for-you LinkedIn outreach service. As a white label partner you resell it under your own brand and your own domain. You manage every client from one place, set your own prices and keep the margin.

For each client, the outreach goes out from that client’s own LinkedIn profile, under their name. What is included for your clients, the terms, and which work your team keeps are agreed on a white label demo call.

If you would rather send a client our way than resell, the affiliate program pays a commission for each referral. There is more for agencies on the lead generation agencies page.