LinkedIn InMail automation, run for you from your own account.

What InMail automation means

An InMail is a message to someone you are not connected to, and each one uses a credit ¹. Automating InMail does not mean one message pushed to a list. It means the repeating work around each message is done for you.

• Building the list and keeping it fresh.
• Drafting a message for each person from what is known about them.
• Sending every working day at a planned pace.
• Stopping the follow-up the moment someone answers.
• Collecting the replies in one place.

Three things should stay with a person: deciding who you sell to, the wording that goes out under your name, and the conversation once someone replies.

Where one plan’s credits stop you

Automation does not create credits. These are LinkedIn’s own rules, from its help pages on the day this page was written.

• Sales Navigator comes with 50 credits a month, the same on every Sales Navigator subscription ².
• Unused credits build up to 150 in total ².
• LinkedIn says: “At this time, you can’t purchase additional InMail credits” ².
• A credit comes back when the person accepts, declines or responds within 90 days ¹.
• You cannot send a second InMail to the same person until they respond to the first ¹.

Two things follow. A sequence of InMails to one person is not possible, so the follow-up has to go through another channel. And sending faster only empties the month sooner. Volume takes more capacity, and the buy LinkedIn InMail credits page goes through what each plan allows.

How to set up InMail that gets answered

This is the method our team uses. Every step can be done by hand, and each one matters more than the software that sends the message.

• Choose people with a reason to care now. A new role, a hiring push, a funding round, a post they wrote last week.
• Reach Open Profiles first. A Premium member with Open Profile switched on can be messaged without using a credit ³.
• Write the subject line about them. Plain and specific.
• Keep it to three or four short sentences and one question. Easy to answer in a line.
• Follow up through another channel. A connection request or an email, since a second InMail is not possible until they reply.
• Stop when they answer. A person takes over from there.
• Read the replies every week. Change the list and the wording from what comes back.

What to check before you automate InMail

LinkedIn’s help page says it does not allow third-party software or browser extensions that automate activity on its website, and that an account can be restricted for it ⁴. Nobody can promise what LinkedIn will do with an account, so check how the sending is done, whoever does it.

• Do the messages go out from your own profile, where you can see every one?
• Is each message written for the person who gets it?
• Is the monthly volume planned ahead and sent at a steady pace?
• Do you approve the wording before the first message goes out?
• Who answers the replies, and how fast?

What it looks like when InMail is run for you

You spend one call telling us who you sell to and how you speak. Our team builds the list and writes the InMail and connection sequences, and you approve the wording.

From then on, messages go out from your own LinkedIn profile every working day. Replies are answered for you and the people who want to talk are passed to you. A report arrives every week.

You do not manage credits or buy a Sales Navigator membership. Both are covered in one price: $597 a month for every 500 prospects reached. For how this works at thousands of InMails a month, see bulk LinkedIn InMail, or read about the whole done-for-you LinkedIn outreach service.