You bought a LinkedIn automation tool. Now someone has to run it.

What a tool does, and what it leaves to you

An automation tool is good at one thing: sending the next step on time. Everything around that step is still a person’s job, and it is the part that decides whether anyone answers.

• Who to reach. The tool sends to whatever list you give it. Building and checking that list is your work.
• What to say. The tool fills in a template. A note that sounds like a person, about the reader’s problem, has to be written and rewritten.
• How much to send. LinkedIn limits how many invitations an account can send, and an account that sends too many can be restricted ¹. Planning the volume across weeks is your job.
• The replies. The tool stops the sequence when someone answers. Answering them the same day, and booking the call, is still you.

If you are learning to set one up

Webinars and tutorials teach the settings: how to build a campaign, add steps and set delays. Before you invest the hours, count what running it takes each week once it is set up.

• An hour or two to build and check each new list.
• Time to write, test and rewrite the messages when replies are low.
• A look at the account every day for pending invitations and warnings.
• Replies answered the same day, every working day, including the ones that arrive while you are on calls.

Signs it is time to hand it off

Running outreach yourself makes sense while you are learning what your buyers respond to. These are the signs it has become a job nobody on the team has time for.

• Campaigns pause for a week when you get busy, and restart from nothing.
• Replies wait days for an answer.
• The same template has gone out for months because nobody has time to rewrite it.
• You want more volume than one profile can send in a week, and have no plan for it.

What working with LinkedNav looks like

You start with one call: who you sell to, what you offer and how you speak. Our team builds the list and writes the connection notes, InMail and follow ups, and you approve the wording before anything goes out. There is nothing for you to set up or learn.

Messages go out from your own LinkedIn profile every working day at the volume you chose. We answer the replies, book the people who want to talk or pass them to you, and send a report every week. The LinkedIn subscriptions needed to send are included.

The price is flat: $597 a month for every 500 prospects reached. See the pricing page for the current numbers, or the done-for-you LinkedIn outreach service for the whole service.