Last updated: June 2026
TL;DR — A LinkedNav comment campaign auto-posts comments on a list of LinkedIn posts on a daily schedule — replying to each post or to every commenter, with fixed or AI-generated text. Comments don't spend a connection request, so they run alongside your outreach.
Comment campaign vs outreach campaign
| Comment campaign | Outreach campaign | |
|---|---|---|
| Action | Comments on posts | Invite + message sequence |
| First touch | Public comment | Connection invite |
| Reply target | Post or each commenter | The prospect |
| Comment source | Fixed or AI | Fixed / AI |
| Approval | AI: auto or hold for review | AI replies held in Unibox |
Comments are part of LinkedNav's campaign automation. Many teams warm a list with comments, then move the same people into an outreach sequence.
Step 1 — Create a comment campaign
On the Campaigns page, click New Campaign and pick Comment Campaign — "Automatically comment on a curated list of LinkedIn posts at scale following your daily schedule."
Its tags — Reply to Posts, Reply to Commenters, AI or Fixed — are the choices you make next. Comment campaigns are available on every plan (Free campaigns are count-limited).
Step 2 — Define your comment
This screen sets who you reply to and how the comment is written.
Who to reply to:
| Option | What it does | Plan |
|---|---|---|
| Reply to Post | Comments on each post URL you add | All plans |
| Reply to Commenters | Extracts every commenter and replies to each | Pro |
How it's written — toggle Fixed Template or AI Generated:
- Fixed Template — one comment (up to 1,200 characters), used everywhere.
- AI Generated — LinkedNav drafts a comment per post or commenter. Pick a posting mode: Approval (default — each comment is held as a pending comment to review or deny first) or Auto-post.
Start with AI Generated + Approval, review a batch, then switch to Auto-post once the tone is right.
Step 3 — Add post URLs and schedule
Paste LinkedIn post URLs (one per line or comma-separated) and press Add. "New campaigns start paused; add at least one URL before activating."
The schedule:
| Setting | What it does |
|---|---|
| Time (EST) | When the daily batch runs |
| Comments per day | Slider, 1–20 (suggested 10–20) |
| Days of week | Active days — Mon–Fri by default |
The post-URL cap per campaign is 10 on Free, 100 on Standard, and 500 on Pro.
Step 4 — Import posts from Social Listening
Instead of hunting for posts by hand, open Social Listening and set Import Posts Into to your comment campaign. The Qualifying Posts list scores each post by buyer intent and relevancy; Select all / Deselect all, then click Import to drop them into the campaign.
You can also turn on Daily Auto-Import (a Pro feature) to do this automatically each day. Its filters: minimum buyer intent (default 60%), minimum relevancy (default 60%), and an import-post limit (default 30/day). This is the same buying-signal engine behind Social Listening lead import.
Try it free
Build your first comment campaign on the Free plan, then upgrade for Reply to Commenters and daily auto-import.
Frequently Asked Questions
What is a comment campaign in LinkedNav?
A campaign type that auto-posts comments on a curated list of LinkedIn posts on a daily schedule — replying to each post or to every commenter. Comments are a fixed template or AI-generated, and AI comments can post automatically or wait for your approval.
What's the difference between Reply to Post and Reply to Commenters?
Reply to Post leaves one comment on each post URL you add. Reply to Commenters, a Pro feature, extracts everyone who commented on a post and replies to each one, turning a single post into many touchpoints.
Should I use a fixed template or AI-generated comments?
Use a fixed template for one simple comment (up to 1,200 characters) across every post. Use AI-generated when you want each comment to respond to the actual post or commenter. Most teams start with AI plus approval, then switch to auto-post once the tone is right.
Do AI comments post automatically or do I approve them first?
Your choice. In AI mode, set the posting mode to Approval (the default) to hold each comment as a pending comment you review or deny before it posts, or Auto-post to publish on schedule.
How many comments per day can I run?
The comments-per-day slider goes from 1 to 20, with 10 to 20 suggested. Comments are scheduled at a time you set and spread across the days you select, Monday through Friday by default.
How do I add posts to a comment campaign?
Two ways: paste post URLs manually and press Add, or import qualifying posts from Social Listening by setting Import Posts Into to your comment campaign. The post-URL cap is 10 on Free, 100 on Standard, and 500 on Pro.
Do comment campaigns use my connection requests?
No. Posting a comment is a separate action from sending a connection request, so a comment campaign doesn't spend any of your invites. You can run a comment campaign and an outreach campaign at the same time.